The press release was a document born of necessity. Nascent public relations professionals realised the best way to get ahead of the story and speculation was to distribute a short statement of the facts. And it took off. Over time, the format has become a hyper real pastiche. Many PRs
Having recently got heavily into podcasts, it seemed a good time to give it a crack with @DannyWhatmough [http://twitter.com/dannywhatmough/]. Thoughts and feedback always welcome.
Post [https://www.facebook.com/stephen.waddington/posts/10153350969636982] by Stephen Waddington [https://www.facebook.com/stephen.waddington].Have been meaning to write up similar thoughts about the Guardian’s “anon PR” feature. Was invited to write one and explained that I think anyone who would contribute is rather missing
I love the idea. Obviously. But I think there’s a missed opportunity in the execution. Let me start at the beginning. The problem In a world where PRs outnumber journalists so hugely, the biggest obstacle to improving our industry today is the broken feedback loop. If every journo could
Nearly four years ago, I wrote this: > What if you could tag PR spam right from your inbox with the system sending automatic responses to each incorrect query? Perhaps it could even bounce them a full bio of what you *do* cover for future reference. The Big Why * It’s
I’ve just been clearing out my RSS reader — one that I’d bolstered in 2009 with a collaborative list of marketing blogs suggested in the first useful Google Doc [https://docs.google.com/spreadsheet/ccc?key=0Am6bhH2SxecqdEV1dTJ3ZDQwUmF6ckZKakZHV0Z5Smc&usp=sharing] I think I ever saw (bravo Mat Morrison.) Scything through
You remember that time I left my job and launched my own independent consultancy? Well, about that. It never actually happened. Despite registering the company, hiring accountants, developing my business plan and doing all those things you do when you’re launching a campaign to take over the world, life
Recently, there has been a lot of talk about how Google is no longer the company it used to be – for example this ridiculous article [http://marketingland.com/once-deemed-evil-google-now-embraces-paid-inclusion-13138] by Danny Sullivan on paid inclusion last month.* From its search page design [http://www.davidmihm.com/blog/google/world/] to
An interesting Tweetversation has been going on between a couple of leading UK tech journos Chris Davies [http://twitter.com/c_davies] (from SlashGear [http://slashgear.com]) and Mic Wright [http://twitter.com/brokenbottleboy] ( freelancer [http://brokenbottleboy.tumblr.com/]for the likes of Wired [http://www.wired.co.uk/] & co.
As you may have heard, last week my agency Wildfire PR released some social media research which saw some pretty excellent pickup all over the place. As PRs, we’re all pretty used to the value of good coverage- traditionally, it’s one of the great magical currencies of what