Digital Wake: a new experiment
Having recently got heavily into podcasts, it seemed a good time to give it a crack with @DannyWhatmough. Thoughts and feedback always welcome.
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What happened next...
You remember that time I left my job and launched my own independent
consultancy? Well, about that. It never actually happened.
Despite registering the company, hiring accountants, developing my business plan
and doing all those things you do when you’re launching a campaign to take over
the world, life
Google Zero: the answer to the backlash
Recently, there has been a lot of talk about how Google is no longer the company
it used to be – for example this ridiculous article
[http://marketingland.com/once-deemed-evil-google-now-embraces-paid-inclusion-13138]
by Danny Sullivan on paid inclusion last month.*
From its search page design [http://www.davidmihm.com/blog/google/world/] to
Press releases are the selfies of the marketing world
The press release was a document born of necessity. Nascent public relations professionals realised the best way to get ahead of the story and speculation was to distribute a short statement of the facts. And it took off.
Over time, the format has become a hyper real pastiche. Many PRs