Good ideas, bad ideas and question marks from MaxTB

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journalism

The journo who replied to every PR email missed the most important point

The journo who replied to every PR email missed the most important point

I love the idea. Obviously. But I think there’s a missed opportunity in the execution. Let me start at the beginning. The problem In a world where PRs outnumber journalists so hugely, the biggest obstacle to improving our industry today is the broken feedback loop. If every journo could

How do journalists get 'out of' PR spam

Nearly four years ago, I wrote this: > What if you could tag PR spam right from your inbox with the system sending automatic responses to each incorrect query? Perhaps it could even bounce them a full bio of what you *do* cover for future reference. The Big Why * It’s

A perfect journo email app

From my article on Medium: [https://medium.com/the-media-landscape/6d871c287663] > After years of working with journalists and writing myself, the challenge of composing emails that stand out in the right way has become something of an obsession. But I wonder, could you design an email client for journalists that did

Could PRs become the next best journalists?

For years, the world of PR has played host to aliens from the other side of its universe as journo after journo made the move from Editor to “head of content” or similar. And while historically there have been leaps in the opposite direction, it’s generally more like a

Does the tech scene need more humanity?

An interesting Tweetversation has been going on between a couple of leading UK tech journos Chris Davies [http://twitter.com/c_davies] (from SlashGear [http://slashgear.com]) and Mic Wright [http://twitter.com/brokenbottleboy] ( freelancer [http://brokenbottleboy.tumblr.com/]for the likes of Wired [http://www.wired.co.uk/] & co.

How to Stop PR Spam

[https://i0.wp.com/www.maxtb.com/wp-content/uploads/2010/01/spamboy.jpg?ssl=1] The writing of this post was accelerated by today’s launch of An Inconvenient PR Truth [http://inconvenientprtruth.com], a marketing campaign from RealWire [http://realwire.com] with its own clever take on the PR

Thoughts on Journalists' Public Relations Relations

[https://i0.wp.com/www.maxtb.com/wp-content/uploads/2010/01/presshat.jpg?ssl=1] Whatever your business, reputation is important. But in media-related industries like journalism and PR, it’s absolutely vital. Today’s fuss about Kevin Braddock [http://bachelorcookbook.blogspot.com]‘s naming and shaming of PRs [http: