How will we Manage without degrees?

September 12th, 2011 § 3 comments § permalink

Management is a skill and a great example of nature and nurture coming together as one. In PR, there’s no way to skip straight to management. It’s vocational enough that you simply can’t start delegating without the proper understanding of what you’re asking of people, what you expect from them and, as much as anything, experiencing good and bad management yourself.

But in recent years, other industries have pushed forward with a dynamic that ignores this – the graduate trainee scheme. The idea of these is that if you bring in talent with allegedly great potential and fast track it, you make sure the cream of the crop gets to where it’s needed in your business as quickly as possible.

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How do I filter tweets from TweetDeck?

August 25th, 2011 § 1 comment § permalink

We’ve all seen it – it’s one of those days. A “trender”. Something you have little to know interest in (Big Brother, X Factor, Cricket) will now litter your feed tweet after tweet, with no end in sight. Once you’ve heard that Steve Jobs is on the way out, you don’t necessarily need to see the inevitable second wave of jokes, then the backlash, then the backlash against the backlash.

But fear not intrepid tweeter, there is an alternative. Meet TweetDeck’s little known filtering abilities…

How do I filter tweets from TweetDeck?

You’ve got two handy options – one to apply the choice just to a single column or search, the other to apply it globally across the whole app.

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5 ways to turn distraction into inspiration

August 15th, 2011 § 0 comments § permalink

Despite everything else that has changed in the workplace over the years, the ability to have good ideas is still the differentiator that can launch your pitch, project or business onto another level.

But with access to funnels of information that previous generations couldn’t imagine, today’s challenge has become less about attrition of stimuli than good management.

Our whole media and marketing scene – both traditional and social, both PRs and journalists – is ensconced in this dilemma; do you keep writing your article or go and digest that industry opinion article that everyone’s talking about on Twitter?

Is it too much to ask for both?

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Failure Conference: the ultimate success?

June 8th, 2011 § 0 comments § permalink

An interesting slide deck came to my attention today via @JordanStone, which takes a look at examples where companies have failed on social media.

But the key fact is that the story doesn’t end there – it then looks at what they did to recover and the intelligent moves they made to correct the situation or turn it into a positive.

There’s a lot of interesting stuff being written about failure today – seemingly a growing buzz around the idea that it does happen and you shouldn’t be afraid to take risks which might result in it. What matters is what you do next.

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Death of the Social Media Guru: 4 New Signs of the Social Media Try-Hard

May 16th, 2011 § 1 comment § permalink

For some time now, anyone who calls themself a Social Media Guru (or supremo, or magician or ninja or zombie pirate) has quite rightly been derided for tweeting too hard.

But in response, this group has upped its game. Meet…

The “Social Media Cynic.”

Now that these people have become aware they aren’t supposed to call themselves “Social Media Gurus”, the battle lines have shifted. Cruel is the new cool.

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