Recently, Wired reporter Mat Honan conducted an experiment to see what happens if you Like every Page that appears in your Facebook feed. The result was his Friends’ stories being crowded out by updates from noisy brands. No great surprises there.
But here’s a question. If we’re saying that brand stories blocking updates from your friends is a bad thing, what exactly is the logic of Liking any Facebook brand page?
Even if an interest in something suggests you may appreciate news about it, the idea that you would choose for those to be injected in and around stories of your friends’ lives is pretty insane.
It’s also one of the reasons that Facebook can start to feel so repetitive and numbing. The newsfeed puts the commercial, the mundane, and the largest life events all side by side. And they’re further trivialised by the act of idly thumbing through on a tiny smartphone screen at Thursday lunchtime.
Partly to blame is Facebook’s smart use of language. Equating like with Like isn’t like for like. And the problem continues with another core feature: there are friends.. and then there are Friends.
Many users have long passed the magic ‘Dunbar number’, which states that humans can only maintain around 150 stable relationships at any time. As a result, it’s inevitable that people you care about are going to get lost.
The most honestly named feature in all of Facebook is the Newsfeed. But the rest of the language around it stops us from asking the simple question: How do I tell it only to give me the stories that matter.
So here’s a new approach. Every time you see a story that doesn’t interest you, click the little menu button in the top right corner of that card and Unfollow (not unfriend) that person. Go to your likes page (Facebook.com/(your username)/likes/) and consider who you might want to ditch.
Nobody is making you live with your current Facebook experience and it doesn’t take long to fix. What’s stopping you?
September 8th, 2014
Let’s play Devil’s Advocate a minute.
Google has said it will “stop showing authorship in search results.”. It has not said that it will stop using what it has learned about authorship to impact rankings.
Over the past few years, it has registered a huge range of major publishers in one form or another and you can imagine it has gathered a lot of useful data. Its map of where writing comes from and how authors behave is more complete than ever.
Like moths to a flame, every SEO and their content-marketing best friend has splurged out rel=author in the hope it would positively affect their rankings. The issue with something so visible is that it immediately tempts manipulation.
Google must realise it doesn’t need to know about the long tail of EVERY author, just important authors. It has them. In the announcement it also reaffirmed its commitment to structured markup, the long time future of a more organised web and the area authorship fit into.
This isn’t a Google+ story, as many have tried to make it. It’s an interesting example of user experience vs ranking factors. Making authorship a visible element in search results was not an improvement – so Google has removed it. But I don’t believe that it has turned its back on better understanding sources and producers of content vs the simple pages they generate.
Like Obi-Wan, the corporeal form of authorship may have been struck down — but if the data so far has made it more valuable to Google as a ranking factor, it may have become even more powerful than you can possibly imagine.
September 5th, 2014
It should be illegal to collect and permanently store most kinds of behavioral data.
In the United States, they warn us the world will end if someone tries to regulate the Internet. But the net itself was born of a fairly good regulatory framework that made sure de facto net neutrality existed for decades, paid for basic research into protocols and software, cleared the way for business use of the internet, and encouraged the growth of the commercial web.
It’s good regulation, not lack of regulation, that kept the web healthy.
Here’s one idea for where to begin:
- Limit what kind of behavioral data websites can store. When I say behavioral data, I mean the kinds of things computers notice about you in passing—your search history, what you click on, what cell tower you’re using.
It’s very important that we regulate this at the database, not at the point of collection. People will always find creative ways to collect the data, and we shouldn’t limit people’s ability to do neat things with our data on the fly. But there should be strict limits on what you can save.
- Limit how long they can keep it. Maybe three months, six months, three years. I don’t really care, as long as it’s not fifty years, or forever. Make the time scale for deleting behavioral data similar to the half-life of a typical Internet business.
Limit what they can share with third parties. This limit should also apply in the event of bankruptcy, or acquisition. Make people’s data non-transferable without their consent.
Enforce the right to download. If a website collects information about me, I should be allowed to see it. The EU already mandates this to some extent, but it’s not evenly enforced.
This rule is a little sneaky, because it will require backend changes on many sites. Personal data can pile up in all kinds of dark corners in your system if you’re not concerned about protecting it. But it’s a good rule, and easy to explain. You collect data about me? I get to see it.
Enforce the right to delete. I should be able to delete my account and leave no trace in your system, modulo some reasonable allowance for backups.
Give privacy policies teeth. Right now, privacy policies and terms of service can change at any time. They have no legal standing. For example, I would like to promise my users that I’ll never run ads on my site and give that promise legal weight. That would be good marketing for me. Let’s create a mechanism that allow this.
Let users opt-in if a site wants to make exceptions to these rules. If today’s targeted advertising is so great, you should be able to persuade me to sign up for it. Persuade me! Convince me! Seduce me! You’re supposed to be a master advertiser, for Christ’s sake!
Make the protections apply to everyone, not just people in the same jurisdiction as the regulated site. It shouldn’t matter what country someone is visiting your site from. Keep it a world-wide web.
June 11th, 2014
Even more interesting, at least to me, was what my fake followers did for me. My Klout score almost instantly shot up. I was not impressed by that until I realized that Microsoft’s search engine, Bing, collaborates with Klout, so that a higher Klout score put me higher on Bing’s search results.
The followers thing is always a strange consideration — I have something like 4k+ now but that doesn’t mean these people are all still active, wildly engaged with what I do or anything else of value. And yet, because they appeared organically over the years, there’s a sense they mean something more than if they were bought and fake.
I think this chap got the right idea — find an excuse for an “experiment” that let’s you have your (integrity) cake and eat it.
June 11th, 2014
A few thoughts, in no particular order.
- Forget ‘smartwatch’, Pebble is better described as a HUD on your wrist. You can ignore your phone, not worry about missing anything, not have to keep flicking the screen on in case you’ve got notifications. You can just get on with things — and that brings the ‘smartphone’ age into a more positive balance for me.
- Smartphones have created a swarm of new common habits, while simultaneously becoming overkill to perform them. Apps can surface their most important actions or information in a far more convenient way. And because there are often so many, the time saved adds up fast.
- I want more of this “spoke and hub” design to my gadgets. Why not have my iPad act as a central brain, with its solid processor and battery, powering all these little devices? Then my iPhone could just be a connected screen, my Pebble could be a dumb little eInk screen, Nest is a dumb sensor on the wall etc. I imagine the challenges are not insurmountable.
- The App Store is at once very exciting and very disappointing. Currently it’s really hard to discover new apps and know which ones are worth trying. But the best ones are real gems.
- Should you get one? As much as you should buy yourself any toy you don’t need. It’s not in the realm of whether you could live without it, it’s more about whether you’re the kind of person who will get a kick out of what it lets you do.
Some of my favourite everyday uses:
- Checking items off my Evernote shopping list
- Bus/ train times in a click or two
- Multiple countdowns and timers for cooking
- Google Maps turn-by-turn directions on my wrist
- Controlling Chromecast, Netflix, Spotify remotely
May 22nd, 2014
May 8th, 2014
Survival had been drummed into him for months as part of Singaporean army training. He’d survived for two weeks on 48 hours’ worth of rations before; he’d been in the top 10 per cent of recruits. He wanted to go on to do paratrooper training, commando training. But when he was deployed to Brunei he misjudged how hungry he’d already be when the survival phase begun, and he “wolfed” his rations sooner than he should. The only reason he didn’t steal food from a starving friend was because he didn’t have the energy to.
April 2nd, 2014
My thoughts on Econsultancy:
Furthermore, because Twitter Cards can be based on existing metadata of websites, they can be simply generated at scale. For example, Amazon can immediately translate any product listing into an accompanying Card.
At that stage, what’s to stop you making a page of the cards, searching by its metadata and cutting out the middle man? Or creating a simple shopfront by creating a search filter of friends’ “Buy” cards?
Read the rest: Twitter Cards are becoming the smallest unit of ‘web’
April 2nd, 2014
By me at Wired:
The idea would take a key element of Apple’s heritage and sidestep the assumption that a wearable device has to rely on your sense of sight or touch. Apple has an opportunity to recall one of the strongest motifs of its iPod days and put the humble earphone back in the spotlight.
Read the rest at Listen up Apple: build a smart EarPod or someone else will
April 2nd, 2014