Based on Ofcom’s December 2008 3G coverage maps, expect to see Orange adverts in the near future featuring solely this…
UPDATE NOV ’09: Table comparison of O2 vs Orange pricing here from Pocket-Lint.
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September 28th, 2009
Today saw a million angry iPhone worshippers all cry out at once as Apple revealed the ‘shocking’ news that they won’t be giving each customer hundreds of pounds worth of hardware for free. Or at least, not this time…
A number of thoughts strike me on this.
One, the free upgrade of last summer served its purpose; it sent the userbase through the roof and opened the door to a long term cash generator in the App Store. At the time, many laughed and claimed Apple were reacting to disappointing uptake at the £275 launch price.
However, in reality this early adopter tax filled the coffers while they waited for the real money-making dynamic to arrive. With these observations, how should we consider this year’s launch?
June 9th, 2009