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"(Nike's) Parker borrowed more than a bullshit meter from Steve Jobs."

Max Tatton-Brown

Max Tatton-Brown

Mar 16, 2013

“(Nike’s) Parker borrowed more than a bullshit meter from Steve Jobs.”

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Nike: The No. 1 Most Innovative Company Of 2013 | Most Innovative Companies 2013 | Fast Company

The brief for this whole PR outreach was clearly “make Nike seem like Apple”. Most obvious in the section about all the secret labs etc…

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