Good business= social

Good business= social:

” How many business relationships are soured because we don’t understand each other as PEOPLE?  All the business collaboration tools are focused on “productivity” and “file sharing.”  What’s more important – a powerpoint or a picture of your cute kid?  Or that mountain biking trip you took last weekend?  Or an open invitation to lunch?  What gets to the heart of collaboration – the business objects or the social objects?”