A Rake Too Far: Optimal Platform Pricing Strategy

A Rake Too Far: Optimal Platform Pricing Strategy:

iOS could have been both the definitive Facebook mobile device, AND the definitive Amazon shopping device. They could have been integrated from the beginning at a deep level: your social network in contacts; your Amazon 1-click credentials a fingertip away. Jeff Bezos, Mark Zuckerburg, and Steve Jobs on a stage together talking about the truly amazing things these companies have done together. It could have been awesome. But it didn’t play out that way.

Good analysis of current platform pricing and strategy – and it pisses me off how these large companies seem to be getting worse at working together, not better. Trying to build their own little walled empires…