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Graham Goodkind’s recent piece on why PR timesheets should be scrapped seems to over-simplify the issue.  Certainly, they’re an imperfect system as demonstrated by his stats showing how they are inevitably filled out with less than ideal accuracy.

But so’s democracy – as Churchill famously stated, it’s the “worst form of Government except for all others that have been tried” – and you don’t see us turning our back on that institutional bastion.

Instead Graham focuses on the idea of selling ‘value’ as opposed to simple hours.

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Hello anonymous blinking observers.

It’s time to announce that as of Monday the 15th of March, I’ll be leaving my role at the magnificent global PR powerhouse AxiCom to join the team of thrusting young things at Wildfire PR.

Raising the Temperature

You may be familiar with the agency online via such noted Wildfirers as DannyWhatmough and DebbyPenton ( or have met them in real life as Danny Whatmough and Debby Penton respectively…) Alternatively, I’d be surprised if you haven’t read the brilliant Wildfire blog or indeed Danny’s own.

For many of you this will mean business as usual except for one logical alteration: what once was @maxicom is now part of my wider web presence as @maxtb.

There will be no encores…

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Whatever your business, reputation is important. But in media-related industries like journalism and PR, it’s absolutely vital.

Today’s fuss about Kevin Braddock‘s naming and shaming of PRs has been interesting in itself but I think it reflects another interesting aspect of the UKTJPR community; Some journalists are much better at their own PR than others.

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If you’re anything like me, you’ll be relieved to hear today’s Dyson announcement about bringing air-multiplication to the mainstream.  This country was built on such great endeavours; just look at the water punctuation of the 30s or fire division pioneered by Sir Henry Johnstead back in the 1800s.

God Save the Queen!

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Based on Ofcom’s December 2008 3G coverage maps, expect to see Orange adverts in the near future featuring solely this…

O2

Orange

Have a look at the full OfCom report on 3G coverage on their site.  Official announcement from Orange here.

UPDATE NOV ’09: Table comparison of O2 vs Orange pricing here from Pocket-Lint.

For related stories on this topic, click here.