MaxTB.com

For years, the world of PR has played host to aliens from the other side of its universe as journo after journo made the move from Editor to “head of content” or similar.

And while historically there have been leaps in the opposite direction, it’s generally more like a step back to square one on the career snakes and ladders board.

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An interesting Tweetversation has been going on between a couple of leading UK tech journos Chris Davies (from SlashGear) and Mic Wright (freelancer for the likes of Wired & co.)

Check it out below (starting from the bottom)

The article they’re discussing is written by Philip Berne and a great example of the longer format of IT journalism that seems relatively rare in the sea of news that keeps the scene ticking over.

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The writing of this post was accelerated by today’s launch of An Inconvenient PR Truth, a marketing campaign from RealWire with its own clever take on the PR spam situation.  It’s easy on the eyes, cleverly tied in with RealWire’s colours and even comes with its own journalists’ Bill of Rights

But of course, it’s just a nice idea.  If the problem of PR spam could be solved by education alone then God knows there are enough training courses and articles out there for it to have disappeared a long time ago.

I think there may be a better solution out there…

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Whatever your business, reputation is important. But in media-related industries like journalism and PR, it’s absolutely vital.

Today’s fuss about Kevin Braddock‘s naming and shaming of PRs has been interesting in itself but I think it reflects another interesting aspect of the UKTJPR community; Some journalists are much better at their own PR than others.

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