Posts tagged journalism
How to Stop PR Spam
Jan 28th
The writing of this post was accelerated by today’s launch of An Inconvenient PR Truth, a marketing campaign from RealWire with its own clever take on the PR spam situation. It’s easy on the eyes, cleverly tied in with RealWire’s colours and even comes with its own journalists’ Bill of Rights
But of course, it’s just a nice idea. If the problem of PR spam could be solved by education alone then God knows there are enough training courses and articles out there for it to have disappeared a long time ago.
I think there may be a better solution out there…
Thoughts on Journalists’ Public Relations Relations
Jan 5th
Whatever your business, reputation is important. But in media-related industries like journalism and PR, it’s absolutely vital.
Today’s fuss about Kevin Braddock’s naming and shaming of PRs has been interesting in itself but I think it reflects another interesting aspect of the UKTJPR community; Some journalists are much better at their own PR than others.
Look who’s talking