Author Archive

Dell’s Streaky Tablet Strategy

23/07/2010
By Max Tatton-Brown
Dell’s Streaky Tablet Strategy

Don’t get me wrong, Dell don’t exactly *need* a tablet PC right now. For a start, they don’t have the OS for it and in reality, the iPad is also too pricey for the mainstream Dell audience to shell out. They aren’t going to buy it instead of a laptop, for example. However, if...
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Posted in Technology, consumer | 6 Comments »

Old Spice: Swan Dive or Cannonball?

16/07/2010
By Max Tatton-Brown
Old Spice: Swan Dive or Cannonball?

By now, you’ll have seen the excellent recent Old Spice ads as well as the ingenious @oldspice followup campaign. But the thing is, as good as they are, its not going to make me buy old spice. And I don’t think I’m the only one. They’re amusing precisely because they take the piss out...
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Posted in Marketing, Social Media | 3 Comments »

iPad Thoughts- 1 month later (ish.)

05/07/2010
By Max Tatton-Brown
iPad Thoughts- 1 month later (ish.)

A few more observations now that I’ve been using it a while. Naturally if you aren’t interested in iPads then you might want to give this one a miss…
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Posted in Uncategorized | 2 Comments »

IPad Thoughts – 4 days in

30/05/2010
By Max Tatton-Brown
IPad Thoughts – 4 days in

Time for a few early iPad thoughts (it arrived on Thursday, ahead of schedule!) Will try not to be too gushing and also to avoid topics I've seen discussed most frequently elsewhere. In no particular order: Its not a big iPod Touch- the relationship is the other way round. That device acts as a...
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Posted in Odds and Sods, Technology | No Comments »

Information is Beautiful but Ceremony is Special

17/05/2010
By Max Tatton-Brown
Information is Beautiful but Ceremony is Special

Day in day out we’re bombarded with companies telling us how important it is to remove the barriers between us and our information.  The iPad, for instance, offers to put the web in the palm of your hands. No browser, no operating system, no hardware, just the web, flopping about in your control, an...
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Posted in Odds and Sods | 2 Comments »

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