I write language that builds — AI products, positioning, differentiation — for founders that change how people work.

I've been on 2 AI founding teams since early 2023.

Today I run Orbit, Claude Code Curious (with Anthropic) and I spend a ton of time building useful products on GitHub.

Previously, I spent a decade working with great founders and VCs on positioning story (Creandum, GoCardless, Pleo ++) and writing for places like Wired, TechCrunch, Qz, The Guardian.