MaxTB.com

15 years -- what is working?

HouseHeld: designing features

The initial idea was quite complex and then brutally simple, as I wanted to ensure it was scope that would actually get DONE. Tasks This led to the early versions of four season cards with three tasks on each. The project was more or less entirely task-based, but trying desperately

Prototyping my first product

This post follows up part 1 about what HouseHeld is and why I've been working on it. You might want to start there. Fortunately, I’ve spent the last decade working directly with some wildly talented founders and investors. I read the Lean Startup the year it came out (HOW

product Featured

Human computing

What's the relationship between Vision Pro and LLM text interfaces?

What's Apple's Vision for the rest of us?

What's the Vision for the rest of us?

househeld

HouseHeld - the story so far

What is HouseHeld

product

The only successful consumer app is Entertainment

About the time I realised there's no such thing as a successful consumer subscription app outside of "entertainment".

products

Against our own interests

What makes people adopt something new?

How Minds Change

Featured

My product journey

Hello, For over a decade, I've worked closely with great founders and their teams around a simple premise: what is this business really about? During that time, a continuous curiosity has driven me toward all sorts of challenges: from agencies to writing, into startups, running my own business, investing and

writing

The power of Rewriting

How might adapting stories help you notice your writing defaults and cliches?

products

How analogue do we need to go to escape the digital dirge?

Is there a better way to manifest our favourite music, movies, games and books in our life?

So far with... Arc browser

I started using Arc before Christmas as my default browser. Here's what I've been thinking about it: Replacing chrome with features I remember at the launch of Google Chrome, the whole principle was to build a bridge for Google content into the actual "chrome" that surrounded web content. Arc feels

Dynamic Island? Watch it.

Apple Watch already solved the Dynamic Island's purpose.

How to work with MaxTB

A guide to getting the most out of MaxTB

vanmoof

VanMoof X3 review

After nearly three months with the VanMoof X3, it’s time for an initial review.

Photos

“It’s not a shirt, it’s a story”

ghost

Trying Ghost for blogging

Playing with Ghost.

writing

We must take more pride in analysing how stories are made

There’s a common founder myth (read “cliche”) that goes something like this: > “From a young age, I found myself fascinated by how things worked. Once I took the TV apart to see how the little people got inside. Just like Steve Jobs, this is why I think the back

marketing

Press releases are the selfies of the marketing world

The press release was a document born of necessity. Nascent public relations professionals realised the best way to get ahead of the story and speculation was to distribute a short statement of the facts. And it took off. Over time, the format has become a hyper real pastiche. Many PRs

Digital Wake

Digital Wake: a new experiment

Having recently got heavily into podcasts, it seemed a good time to give it a crack with @DannyWhatmough [http://twitter.com/dannywhatmough/]. Thoughts and feedback always welcome.

Public Relations

PR for PR

Post [https://www.facebook.com/stephen.waddington/posts/10153350969636982] by Stephen Waddington [https://www.facebook.com/stephen.waddington].Have been meaning to write up similar thoughts about the Guardian’s “anon PR” feature. Was invited to write one and explained that I think anyone who would contribute is rather missing

journalism

The journo who replied to every PR email missed the most important point

I love the idea. Obviously. But I think there’s a missed opportunity in the execution. Let me start at the beginning. The problem In a world where PRs outnumber journalists so hugely, the biggest obstacle to improving our industry today is the broken feedback loop. If every journo could

Facebook

Likes labours lost: You get the Facebook you deserve

Recently, Wired reporter Mat Honan conducted an experiment [http://www.wired.com/2014/08/i-liked-everything-i-saw-on-facebook-for-two-days-heres-what-it-did-to-me/] to see what happens if you Like every Page that appears in your Facebook feed. The result was his Friends’ stories being crowded out by updates from noisy brands. No great surprises there. But here’

Technology

Google Authorship is the Obi-Wan Kenobi of search

Let’s play Devil’s Advocate a minute. Google has said it will “stop showing authorship in search results.” [https://plus.google.com/u/0/+JohnMueller/posts/HZf3KDP1Dm8]. It has not said that it will stop using what it has learned about authorship to impact rankings. Over the past few