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Despite everything else that has changed in the workplace over the years, the ability to have good ideas is still the differentiator that can launch your pitch, project or business onto another level.

But with access to funnels of information that previous generations couldn’t imagine, today’s challenge has become less about attrition of stimuli than good management.

Our whole media and marketing scene – both traditional and social, both PRs and journalists – is ensconced in this dilemma; do you keep writing your article or go and digest that industry opinion article that everyone’s talking about on Twitter?

Is it too much to ask for both?

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An interesting Tweetversation has been going on between a couple of leading UK tech journos Chris Davies (from SlashGear) and Mic Wright (freelancer for the likes of Wired & co.)

Check it out below (starting from the bottom)

The article they’re discussing is written by Philip Berne and a great example of the longer format of IT journalism that seems relatively rare in the sea of news that keeps the scene ticking over.

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Recent releases of online tools have been plagued by the question: What’s it for?

In the case of Buzz, it was criticised for trying to be Twitter. Considering the big question from Twitter luddites is “what’s it for?”, it’s a surprise this paradox didn’t cause a flux in the space time continuum and end life as we know it.

So why exactly is it that so many people can see the value they get from Twitter and the confusion of outsiders but then can’t relate that memory back to the position they occupy when a new service arrives?

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An unidentified non-Streaky Dell tablet

Don’t get me wrong, Dell don’t exactly *need* a tablet PC right now. For a start, they don’t have the OS for it and in reality, the iPad is also too pricey for the mainstream Dell audience to shell out. They aren’t going to buy it instead of a laptop, for example.

However, if Dell let Apple get a year’s head start without anything competitive to show in the area, they wouldn’t end up competing with just the iPad but the iPad 2, some kind of Google machine and likely something from the likes of HTC, HP and co. too.

With this in mind,  they had to do something and quick. Android was really all they had to play with so I can only assume they chucked it onto a few form factors before collapsing in tears at the horrors of Android 1.6 vs the slick and clearly tablet-ready iOS.

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