<< Crossposted from my post on the official Wildfire PR blog. Because I like it. >> If one thing has become clear in the last few weeks, it’s that everyone loves the Old Spice guy. He sprung out of nowhere, posted some clever YouTube videos and we all had a good time. But social...
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Recent releases of online tools have been plagued by the question: What’s it for? In the case of Buzz, it was criticised for trying to be Twitter. Considering the big question from Twitter luddites is “what’s it for?”, it’s a surprise this paradox didn’t cause a flux in the space time continuum and end...
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By now, you’ll have seen the excellent recent Old Spice ads as well as the ingenious @oldspice followup campaign. But the thing is, as good as they are, its not going to make me buy old spice. And I don’t think I’m the only one. They’re amusing precisely because they take the piss out...
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Good manners are great- like social alchemy, they lubricate the processes of every day life, giving a little advantage to those who use them effectively. But as with all things, they require balance. Perhaps it’s because it exposes their ritual, arbitrary nature but gratuitous deployment can breed suspicion or come across as weakness. I...
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Some telecoms examples for today's Follow Friday blog post. Enjoy… @guyatcarphone - Among generally worthwhile tweets, there are also interesting updates on cellular reception as the network inevitably collapses around the country. A good idea and worth having on the roster just in case. Example Tweet: Carphone Warehouse customer service alert: Customers in the...
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