Graham Goodkind’s recent piece on why PR timesheets should be scrapped seems to over-simplify the issue. Certainly, they’re an imperfect system as demonstrated by his stats showing how they are inevitably filled out with less than ideal accuracy. But so’s democracy – as Churchill famously stated, it’s the “worst form of Government except for...
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Hello anonymous blinking observers. It’s time to announce that as of Monday the 15th of March, I’ll be leaving my role at the magnificent global PR powerhouse AxiCom to join the team of thrusting young things at Wildfire PR. Raising the Temperature You may be familiar with the agency online via such noted Wildfirers as DannyWhatmough...
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