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marketing

A collection of 13 posts

Press releases are the selfies of the marketing world

The press release was a document born of necessity. Nascent public relations professionals realised the best way to get ahead of the story and speculation was to distribute a short statement of the facts. And it took off. Over time, the format has become a hyper real pastiche. Many PRs

Going Independent - MaxTB Comms

Last summer, I left my agency to become an independent comms consultant. I was looking for new experiences and new challenges that would push the scope and breadth of my knowledge as much as they drew upon it. When Tradeshift asked me to come on board, it felt like I

A "formula" for landing page optimisation

A “formula” for landing page optimisation – Smart Insights Digital Marketing Advice [http://www.smartinsights.com/conversion-optimisation/landing-page-optimisation/best-landing-pages-formula/] . via Smart Insights Digital Marketing Advice [http://www.smartinsights.com/conversion-optimisation/landing-page-optimisation/best-landing-pages-formula/]

How formal should your marketing experiments be?

> too much formality — strictly enforced in all scenarios — could dramatically constrain the growth of grassroots marketing experimentation. via How formal should your marketing experiments be? – Chief Marketing Technologist [http://chiefmartec.com/2013/02/how-formal-should-marketing-experiments-be/]. One of the best article about making marketing more scientific that also emphasises the importance

Vine is Twitter's route to selling visual ads in your stream

Imagine you have a stream of info with riveted users but all you can put in there is text. Want to expand the options? What better way than to introduce something for your users first and foremost that can be monetised in more powerful ways later on. Sponsored tweets are

Failure Conference: the ultimate success?

An interesting slide deck [http://www.slideshare.net/Griner/fail-learning-from-social-media-disaster] came to my attention today via @JordanStone [http://twitter.com/jordanstone], which takes a look at examples where companies have failed on social media. But the key fact is that the story doesn’t end there – it then looks at

Overtransparency and the Dilemma of #Client Vs Integrity

This time last year, there was some fuss about The SarcMark [http://sarcmark.com], a new piece of punctuation designed to make the use of sarcasm explicit by putting a little marker at the end of each relevant sentence.* Naturally, it was met with near universalderision and ridicule [http://www.

Public Relations

PR coverage- a new perspective

As you may have heard, last week my agency Wildfire PR released some social media research which saw some pretty excellent pickup all over the place. As PRs, we’re all pretty used to the value of good coverage- traditionally, it’s one of the great magical currencies of what

Stop asking what social media is for

Recent releases of online tools have been plagued by the question: What’s it for? In the case of Buzz, it was criticised for trying to be Twitter. Considering the big question from Twitter luddites is “what’s it for?”, it’s a surprise this paradox didn’t cause a

Thank Me Later: The Role of Gratitude in Social Media

[https://i0.wp.com/www.maxtb.com/wp-content/uploads/2010/01/thumbs-up.jpg?ssl=1] Good manners are great- like social alchemy, they lubricate the processes of every day life, giving a little advantage to those who use them effectively. But as with all things, they require balance. Perhaps it’