June 8th, 2011 § § permalink
An interesting slide deck came to my attention today via @JordanStone, which takes a look at examples where companies have failed on social media.
But the key fact is that the story doesn’t end there – it then looks at what they did to recover and the intelligent moves they made to correct the situation or turn it into a positive.
There’s a lot of interesting stuff being written about failure today – seemingly a growing buzz around the idea that it does happen and you shouldn’t be afraid to take risks which might result in it. What matters is what you do next.
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July 16th, 2010 § § permalink
By now, you’ll have seen the excellent recent Old Spice ads as well as the ingenious @oldspice followup campaign.
But the thing is, as good as they are, its not going to make me buy old spice. And I don’t think I’m the only one. They’re amusing precisely because they take the piss out of the OTT manliness traditionally associated with the brand.
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January 6th, 2010 § § permalink
Okay, let’s make this clear: The Nexus is just another Android phone.
However, it’s one that Google have thrown the full weight of their marketing effort behind. Bear in mind these guys don’t hold press events for the opening of every envelope- the last big one announced Google Wave and that was only as part of a larger Google I/O gathering.
Furthermore, Google are notorious long-game thinkers. They gradually manoeuvre their way around the industry, insidiously implanting the importance of their products into your everyday lifestyle. It’s viral.
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October 20th, 2009 § § permalink
In today’s Apple update, there’s one element for me that’s far more exciting than the others and yet at the same time, really disappointing. The new Magic Mouse.
Sure, iMac users can now woosh around and no longer have to live in jealousy of their MacBook brothers and let’s not understate how nice that will be for them. But if you’re going to play around with the core interface elements, why stop there?
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September 28th, 2009 § § permalink
Based on Ofcom’s December 2008 3G coverage maps, expect to see Orange adverts in the near future featuring solely this…
O2
Orange
Have a look at the full OfCom report on 3G coverage on their site. Official announcement from Orange here.
UPDATE NOV ’09: Table comparison of O2 vs Orange pricing here from Pocket-Lint.
For related stories on this topic, click here.
