Posts Tagged ‘ marketing ’

Old Spice: Swan Dive or Cannonball?

16/07/2010
By Max Tatton-Brown
Old Spice: Swan Dive or Cannonball?

By now, you’ll have seen the excellent recent Old Spice ads as well as the ingenious @oldspice followup campaign. But the thing is, as good as they are, its not going to make me buy old spice. And I don’t think I’m the only one. They’re amusing precisely because they take the piss out...
Read more »

Tags: , , ,
Posted in Marketing, Social Media | 3 Comments »

Why the Nexus is not “just another Android phone”

06/01/2010
By Max Tatton-Brown
Why the Nexus is not “just another Android phone”

Okay, let’s make this clear: The Nexus is just another Android phone. However, it’s one that Google have thrown the full weight of their marketing effort behind. Bear in mind these guys don’t hold press events for the opening of every envelope- the last big one announced Google Wave and that was only as...
Read more »

Tags: , , ,
Posted in telecoms | 5 Comments »

Have Apple Miced an Opportunity?

20/10/2009
By Max Tatton-Brown
Have Apple Miced an Opportunity?

In today’s Apple update, there’s one element for me that’s far more exciting than the others and yet at the same time, really disappointing.  The new Magic Mouse. Sure, iMac users can now woosh around and no longer have to live in jealousy of their MacBook brothers and let’s not understate how nice that...
Read more »

Tags: , , , , , ,
Posted in Technology, consumer | 2 Comments »

iPhone: Orange vs O2

28/09/2009
By Max Tatton-Brown
iPhone: Orange vs O2

Based on Ofcom’s December 2008 3G coverage maps, expect to see Orange adverts in the near future featuring solely this… O2 Orange Have a look at the full OfCom report on 3G coverage on their site.  Official announcement from Orange here. UPDATE NOV ’09: Table comparison of O2 vs Orange pricing here from Pocket-Lint....
Read more »

Tags: , , , , , , , ,
Posted in telecoms | 12 Comments »

UA-11419673-1