October 20th, 2009 § 2 comments § permalink
In today’s Apple update, there’s one element for me that’s far more exciting than the others and yet at the same time, really disappointing. The new Magic Mouse.
Sure, iMac users can now woosh around and no longer have to live in jealousy of their MacBook brothers and let’s not understate how nice that will be for them. But if you’re going to play around with the core interface elements, why stop there?
September 28th, 2009 § 12 comments § permalink
Based on Ofcom’s December 2008 3G coverage maps, expect to see Orange adverts in the near future featuring solely this…
Have a look at the full OfCom report on 3G coverage on their site. Official announcement from Orange here.
UPDATE NOV ’09: Table comparison of O2 vs Orange pricing here from Pocket-Lint.
For related stories on this topic, click here.
September 18th, 2009 § 0 comments § permalink
Since its announcement two years ago, Google's Android platform has had a bit of an underwhelming start, at least until the last few months when the new HTC Hero handsets seem to have provided a proper backdrop to do it justice.
The platform itself has been bouncing along its Cupcake development branch and the 1.5 update offered a bevy of new improvements in much the same way that companies traditionally do. However, when it comes to features that place it noticeably head and shoulders above the competition, Android has been rather lacking.
Perhaps Flash is a killer feature for some but it's not the revolution one might hope for.
Google Wave, on the other hand, could be. » Read the rest of this entry «
June 9th, 2009 § 0 comments § permalink
Today saw a million angry iPhone worshippers all cry out at once as Apple revealed the 'shocking' news that they won't be giving each customer hundreds of pounds worth of hardware for free. Or at least, not this time…
A number of thoughts strike me on this.
One, the free upgrade of last summer served its purpose; it sent the userbase through the roof and opened the door to a long term cash generator in the App Store. At the time, many laughed and claimed Apple were reacting to disappointing uptake at the £275 launch price.
However, in reality this early adopter tax filled the coffers while they waited for the real money-making dynamic to arrive. With these observations, how should we consider this year's launch?
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Welcome to the Max Tatton Blog, a site for articles about good ideas in marketing, social media and technology.
My name is Max Tatton-Brown, and I work on Public Relations for fast-growing tech businesses at EML Wildfire.
