Posts Tagged ‘ Business ’

Playing Games in Business

10/08/2010
By Max Tatton-Brown
Playing Games in Business

Modern Warfare 2, probably the most successful game of all time, sold 7 million copies during its first day on sale. That’s 7 million men, women and childr– Ah… excuse me, as I was saying, 7 million men and children out there who are logging hours on the thing as we speak.  But it’s...
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Apple’s Razor Sharp New Direction

12/04/2010
By Max Tatton-Brown
Apple’s Razor Sharp New Direction

With the iPad, Apple has clearly slashed its usual profit margins and priced the device to sell. I think this marks a fascinating shift for the company toward the classic ‘razor blade‘ strategy of providing a cheap platform to enable a steady revenue stream.  The announcement of iAd only confirms this, introducing yet another...
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