Posts Tagged ‘ Apple ’

Apple’s Razor Sharp New Direction

12/04/2010
By Max Tatton-Brown
Apple’s Razor Sharp New Direction

With the iPad, Apple has clearly slashed its usual profit margins and priced the device to sell. I think this marks a fascinating shift for the company toward the classic ‘razor blade‘ strategy of providing a cheap platform to enable a steady revenue stream.  The announcement of iAd only confirms this, introducing yet another...
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Posted in consumer | 1 Comment »

Have Apple Miced an Opportunity?

20/10/2009
By Max Tatton-Brown
Have Apple Miced an Opportunity?

In today’s Apple update, there’s one element for me that’s far more exciting than the others and yet at the same time, really disappointing.  The new Magic Mouse. Sure, iMac users can now woosh around and no longer have to live in jealousy of their MacBook brothers and let’s not understate how nice that...
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Posted in Technology, consumer | 2 Comments »

iPhone: Orange vs O2

28/09/2009
By Max Tatton-Brown
iPhone: Orange vs O2

Based on Ofcom’s December 2008 3G coverage maps, expect to see Orange adverts in the near future featuring solely this… O2 Orange Have a look at the full OfCom report on 3G coverage on their site.  Official announcement from Orange here. UPDATE NOV ’09: Table comparison of O2 vs Orange pricing here from Pocket-Lint....
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Posted in telecoms | 12 Comments »

Thoughts falling far from the tree?

10/06/2009
By Max Tatton-Brown
Thoughts falling far from the tree?

With thousands of millions of downloads zinging their way to the 17 million iPhones out there in the wild, it'd be hard to argue that Apple aren't on to something with the App Store. But I think there's a clear and greater opportunity on the horizon.
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Posted in consumer, games | 1 Comment »

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