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Despite everything else that has changed in the workplace over the years, the ability to have good ideas is still the differentiator that can launch your pitch, project or business onto another level.

But with access to funnels of information that previous generations couldn’t imagine, today’s challenge has become less about attrition of stimuli than good management.

Our whole media and marketing scene – both traditional and social, both PRs and journalists – is ensconced in this dilemma; do you keep writing your article or go and digest that industry opinion article that everyone’s talking about on Twitter?

Is it too much to ask for both?

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As if making sure @DannyWhatmough never becomes Mayor of Wildfire PR wasn’t enough, I’ve actually found real value from Foursquare here and there.

In the first example, I checked into a bar and was quickly called by an old friend I hadn’t seen in a long time who just happened to be around the corner. In the second, I spotted that one of my cousins was in town and reached out to see if she wanted to catch up.

In addition to aiding and abetting “ad hoc” plans, it’s also a great way to access inside knowledge on a whim about any unfamiliar area in which you find yourself. What’s more, you tend to get info on even some of the most trivial places like the best seat in Costa.

So what’s holding more people back from having these experiences and deepening the value it offers beyond temporarily entertaining mayoral power struggles?

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I’m reliably informed that every day, Google serves about 3 billion searches globally. I didn’t count that myself but I’m taking it on good authority.

But what if instead, every query was saved as a unique page accompanied by hand-researched and written answers created by a community of curators?

What if questions were semantically tagged to show the most popular related queries, giving a quick idea of what’s important about a subject beyond the Wikipedia question of “what is it?”

Could something like that offer an alternative to traditional search engines?

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My brother and I have a kind of gentleman’s agreement to buy each other the gadgets we want but can’t justify as Christmas presents every year. What’s more, we cunningly subvert the despotic rules of our childhood by giving and opening these gifts long before Xmas day.

This was how I ended up with the shiny (actually virtuously matte) new Kindle 3G in my hands.

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An interesting Tweetversation has been going on between a couple of leading UK tech journos Chris Davies (from SlashGear) and Mic Wright (freelancer for the likes of Wired & co.)

Check it out below (starting from the bottom)

The article they’re discussing is written by Philip Berne and a great example of the longer format of IT journalism that seems relatively rare in the sea of news that keeps the scene ticking over.

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