MaxTB.com

Back in September 2010, Facebook went on a really interesting PR offensive – including a flurry of activity when The Social Network launched and the announcement of a $100m donation (of Facebook stock) to American education.

I find the latter of these especially interesting when considering Facebook’s big picture strategy for the next few years- to explain why, join me for a brief history lesson.

A little while ago, I put a few thoughts together for this blog based on Kindle potentially becoming a platform for saving, reading and buying content web-wide – like Instapaper meets the App Store.

Only, instead of publishing it here, I pitched it into technology bible Wired and it was published over there. Which was nice.

Check out an extract below and see what you think. I’d say it’s only a matter of time before this becomes a reality…

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We’ve all seen it – it’s one of those days. A “trender”. Something you have little to know interest in (Big Brother, X Factor, Cricket) will now litter your feed tweet after tweet, with no end in sight. Once you’ve heard that Steve Jobs is on the way out, you don’t necessarily need to see the inevitable second wave of jokes, then the backlash, then the backlash against the backlash.

But fear not intrepid tweeter, there is an alternative. Meet TweetDeck’s little known filtering abilities…

How do I filter tweets from TweetDeck?

You’ve got two handy options – one to apply the choice just to a single column or search, the other to apply it globally across the whole app.

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Despite everything else that has changed in the workplace over the years, the ability to have good ideas is still the differentiator that can launch your pitch, project or business onto another level.

But with access to funnels of information that previous generations couldn’t imagine, today’s challenge has become less about attrition of stimuli than good management.

Our whole media and marketing scene – both traditional and social, both PRs and journalists – is ensconced in this dilemma; do you keep writing your article or go and digest that industry opinion article that everyone’s talking about on Twitter?

Is it too much to ask for both?

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As if making sure @DannyWhatmough never becomes Mayor of Wildfire PR wasn’t enough, I’ve actually found real value from Foursquare here and there.

In the first example, I checked into a bar and was quickly called by an old friend I hadn’t seen in a long time who just happened to be around the corner. In the second, I spotted that one of my cousins was in town and reached out to see if she wanted to catch up.

In addition to aiding and abetting “ad hoc” plans, it’s also a great way to access inside knowledge on a whim about any unfamiliar area in which you find yourself. What’s more, you tend to get info on even some of the most trivial places like the best seat in Costa.

So what’s holding more people back from having these experiences and deepening the value it offers beyond temporarily entertaining mayoral power struggles?

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