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Back in September 2010, Facebook went on a really interesting PR offensive – including a flurry of activity when The Social Network launched and the announcement of a $100m donation (of Facebook stock) to American education.

I find the latter of these especially interesting when considering Facebook’s big picture strategy for the next few years- to explain why, join me for a brief history lesson.

There has been a lot of conversation in the last couple of years about online privacy. But I think actually there’s a bigger theme that it all plays into – for me, these years have been just as much about shifting digital inhibitions.

What does that mean? Let’s take a step back to get the full picture – how has technology helped people overcome their inhibitions to the point where they’re almost unaware of them and what’s that going to mean over time?

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We’ve all seen it – it’s one of those days. A “trender”. Something you have little to know interest in (Big Brother, X Factor, Cricket) will now litter your feed tweet after tweet, with no end in sight. Once you’ve heard that Steve Jobs is on the way out, you don’t necessarily need to see the inevitable second wave of jokes, then the backlash, then the backlash against the backlash.

But fear not intrepid tweeter, there is an alternative. Meet TweetDeck’s little known filtering abilities…

How do I filter tweets from TweetDeck?

You’ve got two handy options – one to apply the choice just to a single column or search, the other to apply it globally across the whole app.

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Despite everything else that has changed in the workplace over the years, the ability to have good ideas is still the differentiator that can launch your pitch, project or business onto another level.

But with access to funnels of information that previous generations couldn’t imagine, today’s challenge has become less about attrition of stimuli than good management.

Our whole media and marketing scene – both traditional and social, both PRs and journalists – is ensconced in this dilemma; do you keep writing your article or go and digest that industry opinion article that everyone’s talking about on Twitter?

Is it too much to ask for both?

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For some time now, anyone who calls themself a Social Media Guru (or supremo, or magician or ninja or zombie pirate) has quite rightly been derided for tweeting too hard.

But in response, this group has upped its game. Meet…

The “Social Media Cynic.”

Now that these people have become aware they aren’t supposed to call themselves “Social Media Gurus”, the battle lines have shifted. Cruel is the new cool.

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