PR
Maxicom – AxiCom = MaxTB at Wildfire
Mar 12th
Hello anonymous blinking observers.
It’s time to announce that as of Monday the 15th of March, I’ll be leaving my role at the magnificent global PR powerhouse AxiCom to join the team of thrusting young things at Wildfire PR.
Raising the Temperature
You may be familiar with the agency online via such noted Wildfirers as DannyWhatmough and DebbyPenton ( or have met them in real life as Danny Whatmough and Debby Penton respectively…) Alternatively, I’d be surprised if you haven’t read the brilliant Wildfire blog or indeed Danny’s own.
For many of you this will mean business as usual except for one logical alteration: what once was @maxicom is now part of my wider web presence as @maxtb.
There will be no encores…
Ch-Ch-Changes
Another exciting change is the fact that I’ll now be working remotely from somewhere in town one day a week- expect to see me shouting into my mobile at a workspace near you (any recommendations for suitable locations gratefully received.) Secretly, I hope this may also give me a better chance of completing Operation “Beat Whatmough at Foursquare”.
To all you journalists out there, Wildfire seem to be on a streak of announcing various new clients right now so it looks like an exciting road ahead- no doubt many of you will continue to hear from me regularly. To those I’ll be leaving behind, it has been a pleasure and thankyou for your part in the many-headed hydra of relationships that the press represents- couldn’t have done it without you!
Last Words
Finally, it seems only fitting to present one last thankyou to everyone I worked with during my time at AxiCom from the excellent clients all the way through to @TheKennedy, @crossy and the rest of the Enterprise team. @axiTom, you are in safe hands.
So that’s it, nothing more to say other than:
TO THE FUTURE!
How to Stop PR Spam
Jan 28th
The writing of this post was accelerated by today’s launch of An Inconvenient PR Truth, a marketing campaign from RealWire with its own clever take on the PR spam situation. It’s easy on the eyes, cleverly tied in with RealWire’s colours and even comes with its own journalists’ Bill of Rights
But of course, it’s just a nice idea. If the problem of PR spam could be solved by education alone then God knows there are enough training courses and articles out there for it to have disappeared a long time ago.
I think there may be a better solution out there…
Thoughts on Journalists’ Public Relations Relations
Jan 5th
Whatever your business, reputation is important. But in media-related industries like journalism and PR, it’s absolutely vital.
Today’s fuss about Kevin Braddock’s naming and shaming of PRs has been interesting in itself but I think it reflects another interesting aspect of the UKTJPR community; Some journalists are much better at their own PR than others.
Are you a fan of fans being fanned by the fantastic Dyson Fan fan?
Oct 13th
If you’re anything like me, you’ll be relieved to hear today’s Dyson announcement about bringing air-multiplication to the mainstream. This country was built on such great endeavours; just look at the water punctuation of the 30s or fire division pioneered by Sir Henry Johnstead back in the 1800s.
God Save the Queen!
Look who’s talking