Marketing

As you may have heard, last week my agency Wildfire PR released some social media research which saw some pretty excellent pickup all over the place. As PRs, we’re all pretty used to the value of good coverage- traditionally,  it’s one of the great magical currencies of what we do and a satisfying achievement....
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By now, you’ll have seen the excellent recent Old Spice ads as well as the ingenious @oldspice followup campaign. But the thing is, as good as they are, its not going to make me buy old spice. And I don’t think I’m the only one. They’re amusing precisely because they take the piss out...
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