June 10th, 2009 § 1 comment § permalink
With thousands of millions of downloads zinging their way to the 17 million iPhones out there in the wild, it'd be hard to argue that Apple aren't on to something with the App Store.
But I think there's a clear and greater opportunity on the horizon. » Read the rest of this entry «
June 9th, 2009 § 0 comments § permalink
Today saw a million angry iPhone worshippers all cry out at once as Apple revealed the 'shocking' news that they won't be giving each customer hundreds of pounds worth of hardware for free. Or at least, not this time…
A number of thoughts strike me on this.
One, the free upgrade of last summer served its purpose; it sent the userbase through the roof and opened the door to a long term cash generator in the App Store. At the time, many laughed and claimed Apple were reacting to disappointing uptake at the £275 launch price.
However, in reality this early adopter tax filled the coffers while they waited for the real money-making dynamic to arrive. With these observations, how should we consider this year's launch?
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Welcome to the Max Tatton Blog, a site for articles about good ideas in marketing, social media and technology.
My name is Max Tatton-Brown, and I work on Public Relations for fast-growing tech businesses at EML Wildfire.
