- cheap vs expensive
- ‘flat’ design/ transparency/ parallax effects
- 64 bit processor
TouchID + Bluetooth Low Energy (iBeacons)
Apple just put a method in your pocket to verify your identity instantly with any device it can connect to through this new bluetooth standard. Want more security? Use voice recognition in tandem to verify a phrase.
Put it in a watch and it’s more convenient than ever. It’s no co-incidence that iCloud Keychain is also on the way to keep all your passwords in one place. And don’t forget Passbook securely holds things like your plane tickets right through to your Starbucks card. Your thumb is now the easiest way to access all of this, in an instant.
Controller support… but no controller announcements
iPhone gaming is an unexpected success (Apple has never cared about the area before) — but is hamstrung by not being able to do ‘traditional’ games justice. Seeing the glitzy graphics of Infinity Blade (a game that really only works on a touchscreen), you have to ask how far out of reach Vita or even current gen console games are on the device.
Perhaps an explanation for the lack of updates on this major area will come in the pre-Xmas Apple event this year. Considering the lineup, it’s iPods and iPads for sure — where they’ve really played up the gaming message recently. If they come on stage and account proper controllers in conjunction with a new Apple TV that gets games onto the screen in an elegant fashion, this would make sense.
A dedicated motion CPU
The fact that the quantified self movement relies on devices outside your phone, even for simplistic things like step count, is stupid. I don’t care if it’s on your wrist or a little widget in your pocket, these devices are a mess today and unlikely to go mainstream in contrast to the integration announced today. By making the phone itself handle the laborious ongoing tracking, it means you can add sensors for specific tasks (heart rate) or sync with nearby devices (e.g. a running machine via iBeacon.)
I still don’t totally buy into the idea that these things present meaningful value and accuracy yet, to the degree the mainstream would need and expect. But by becoming an effortless add-on that doesn’t kill your battery, the selection becomes more about software than hardware. And this area is ripe for a “there’s an app for that” approach.
Did I miss something? Let me know.
September 12th, 2013
Any marketer knows how painful it can be getting a tagline/ strapline that you’re happy with — and the choice of ‘forward thinking’ for the new iPhone seemed curious to me. So I took a look at the previous history of iPhone taglines.
I presume the stark change is to do with having two models, forcing them to abandon the ‘superlative’ approach (“Best iPhone yet.”)
See what you think.
iPhone: Touching is believing
iPhone 3G: The iPhone you’ve been waiting for
iPhone 3GS: The fastest, most powerful iPhone yet
iPhone 4: This changes everything again
iPhone 4S: It’s the most amazing iPhone yet
iPhone 5: The biggest thing to happen to iPhone since iPhone
iPhone 5S: Forward Thinking
Check out the full ads for each after the break.
September 10th, 2013
I like Evernote. But there’s only so far I think you can really love software. By contrast, my notebook is like a trusty familiar idea-steed. Yes, Idea-steed. From the ceremony of pinging away the elastic to leafing open a page, It even makes me love my favourite pen more as it scratches away on the paper.
But it’s primarily a writing experience to me, not a reading one. The medium is transient and the information I’m recording is as much to make me think in a different, more patient way as it is to get the notes down. Luckily, I’ve never had a panicked moment of desperately searching for an important detail lost in the pages of one of these slick tomes.
August 13th, 2013
Alongside archive/ action, now there’s a third, lower maintenance option: scan the subject lines. They say decreasing decision fatigue helps you concentrate on the things that matter — and I think the new Gmail represents a step in that direction. Nagging notifications are dismissed just by viewing tab.
July 23rd, 2013
Old tech is cool.
July 4th, 2013
There was a time when you had to invest in pricey new hardware if you wanted to have anything to look forward to in gadgets you’d bought. But these days everything from the smallest mobile app to film services like Netflix and console OSes continue to add value and innovate after their release.
March 24th, 2013
“When words become empty, the listener loses faith in the speaker. Apple has lost control of the narrative”
- Apple is Losing The War – Of Words | Monday Note
March 21st, 2013
Today, a lesson. Don’t leave blogs making predictions about tech in your drafts folder so long that the rumour mill of those ideas coming true catches up with you.
Looks like Microsoft is considering the Xbox Mini that I’d been toying with in the following post. See what you think…
Console and set top box manufacturers have been keen to rush into the main position under your primary TV, but most have kept cards relatively close to their chest when it comes to companion devices.
A console manufacturer such as Microsoft could launch into this space and provide more than just the same streaming abilities you get with the competition. Think “Xbox Mini” — a device that lets you shuffle your gaming session to a screen in another room. it would add a whole different kind of value for Xbox owners over competing consoles.
November 21st, 2012
Thanks to the cloud, there’s basically no reason to lose important data ever again. Photos, phone numbers, videos, music – not only can you now store it out there in the ether but, in doing so, you open it up to a whole new world of possibilities, collaboration and accessibility.
But on the flipside, it feels like privacy concerns have never been higher around all this data.
So, unless you want to drastically compromise what you can do with those digital assets, you face a choice – which provider do you trust the most with your data? And how do you decide? (more…)
November 21st, 2012