MaxTB.com

What have I Foundy?

Google’s little secret

I’m not going to lie to you, I don’t have much more to ask here than the question: What is Google Findy?

I stumbled upon it during a recent search but strangely it isn’t on Google, Bing or Yahoo anywhere.  Perhaps it’s just linked to The Scottish Business and Entrepreneurship Awards but that seems unlikely too…

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What's green and "Cloud"-y?Get it?

As usual, the writing of this post was accelerated due to current events, namely the excellent new version of Spotify’s iPhone app.

But that’s not actually what I want to talk about today. In fact, there’s a much bigger picture here involving the brutally buzzwordised concept of “music-as-a-service”.

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Graham Goodkind’s recent piece on why PR timesheets should be scrapped seems to over-simplify the issue.  Certainly, they’re an imperfect system as demonstrated by his stats showing how they are inevitably filled out with less than ideal accuracy.

But so’s democracy – as Churchill famously stated, it’s the “worst form of Government except for all others that have been tried” – and you don’t see us turning our back on that institutional bastion.

Instead, Graham focuses on the idea of selling ‘value’ as opposed to simple hours.

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With the iPad, Apple has clearly slashed its usual profit margins and priced the device to sell. I think this marks a fascinating shift for the company toward the classic ‘razor blade‘ strategy of providing a cheap platform to enable a steady revenue stream.  The announcement of iAd only confirms this, introducing yet another example of the minimum effort/ maximum profit scenario that the iTunes store whet their appetite for so long ago.

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Hello anonymous blinking observers.

It’s time to announce that as of Monday the 15th of March, I’ll be leaving my role at the magnificent global PR powerhouse AxiCom to join the team of thrusting young things at Wildfire PR.

Raising the Temperature

You may be familiar with the agency online via such noted Wildfirers as DannyWhatmough and DebbyPenton ( or have met them in real life as Danny Whatmough and Debby Penton respectively…) Alternatively, I’d be surprised if you haven’t read the brilliant Wildfire blog or indeed Danny’s own.

For many of you this will mean business as usual except for one logical alteration: what once was @maxicom is now part of my wider web presence as @maxtb.

There will be no encores…

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