October 20th, 2010 § 2 comments § permalink
An interesting Tweetversation has been going on between a couple of leading UK tech journos Chris Davies (from SlashGear) and Mic Wright (freelancer for the likes of Wired & co.)
Check it out below (starting from the bottom)
The article they’re discussing is written by Philip Berne and a great example of the longer format of IT journalism that seems relatively rare in the sea of news that keeps the scene ticking over.
August 11th, 2010 § 1 comment § permalink
As you may have heard, last week my agency Wildfire PR released some social media research which saw some pretty excellent pickup all over the place.
As PRs, we’re all pretty used to the value of good coverage- traditionally, it’s one of the great magical currencies of what we do and a satisfying achievement. But it’s easy to start seeing it in pragmatic terms as a commodity listed in Excel, meeting targets and making clients happy. It’s easy to lose sight of what coverage may mean to clients, not just in the marketing department but for everyone from the founders downwards.
August 10th, 2010 § 4 comments § permalink
Modern Warfare 2, probably the most successful game of all time, sold 7 million copies during its first day on sale.
That’s 7 million men, women and childr–
Ah… excuse me, as I was saying, 7 million men and children out there who are logging hours on the thing as we speak. But it’s not the only game raking in such numbers with the likes of World of Warcraft and Team Fortress 2 similarly training players in the satisfying swing of character growth and rewards.
Alongside this, casual gaming has taken off like never before. At the frontier, we have the posse of eager iPhone gamers but many more are signed up to Facebook apps like Farmville or flash games for their regular fix.
August 6th, 2010 § 0 comments § permalink
<< Crossposted from my post on the official Wildfire PR blog. Because I like it. >>
If one thing has become clear in the last few weeks, it’s that everyone loves the Old Spice guy. He sprung out of nowhere, posted some clever YouTube videos and we all had a good time.
But social media was supposed to be about more than this. It was supposed to make companies more transparent and usher in a new age of true public relations – it was supposed to save the world!
August 3rd, 2010 § 4 comments § permalink
Recent releases of online tools have been plagued by the question: What’s it for?
In the case of Buzz, it was criticised for trying to be Twitter. Considering the big question from Twitter luddites is “what’s it for?”, it’s a surprise this paradox didn’t cause a flux in the space time continuum and end life as we know it.
So why exactly is it that so many people can see the value they get from Twitter and the confusion of outsiders but then can’t relate that memory back to the position they occupy when a new service arrives?