Hello anonymous blinking observers. It’s time to announce that as of Monday the 15th of March, I’ll be leaving my role at the magnificent global PR powerhouse AxiCom to join the team of thrusting young things at Wildfire PR. Raising the Temperature You may be familiar with the agency online via such noted Wildfirers as DannyWhatmough...
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An unashamedly different kind of post today but I’m ill and I like the idea so up it goes. Wouldn’t it be excellent if Coke/ Pepsi etc brought out a (probably limited edition) product where you dropped a tablet into the water and it reacted like this:
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The writing of this post was accelerated by today’s launch of An Inconvenient PR Truth, a marketing campaign from RealWire with its own clever take on the PR spam situation. It’s easy on the eyes, cleverly tied in with RealWire’s colours and even comes with its own journalists’ Bill of Rights But of course, it’s...
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Good manners are great- like social alchemy, they lubricate the processes of every day life, giving a little advantage to those who use them effectively. But as with all things, they require balance. Perhaps it’s because it exposes their ritual, arbitrary nature but gratuitous deployment can breed suspicion or come across as weakness. I...
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Okay, let’s make this clear: The Nexus is just another Android phone. However, it’s one that Google have thrown the full weight of their marketing effort behind. Bear in mind these guys don’t hold press events for the opening of every envelope- the last big one announced Google Wave and that was only as...
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