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The writing of this post was accelerated by today’s launch of An Inconvenient PR Truth, a marketing campaign from RealWire with its own clever take on the PR spam situation.  It’s easy on the eyes, cleverly tied in with RealWire’s colours and even comes with its own journalists’ Bill of Rights

But of course, it’s just a nice idea.  If the problem of PR spam could be solved by education alone then God knows there are enough training courses and articles out there for it to have disappeared a long time ago.

I think there may be a better solution out there…

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Good manners are great- like social alchemy, they lubricate the processes of every day life, giving a little advantage to those who use them effectively.

But as with all things, they require balance.  Perhaps it’s because it exposes their ritual, arbitrary nature but gratuitous deployment can breed suspicion or come across as weakness.  I think it’s much the same with the gratitude that some people demonstrate in social media.

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Okay, let’s make this clear: The Nexus is just another Android phone.

However, it’s one that Google have thrown the full weight of their marketing effort behind. Bear in mind these guys don’t hold press events for the opening of every envelope- the last big one announced Google Wave and that was only as part of a larger Google I/O gathering.

Furthermore, Google are notorious long-game thinkers. They gradually manoeuvre their way around the industry, insidiously implanting the importance of their products into your everyday lifestyle. It’s viral.

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Whatever your business, reputation is important. But in media-related industries like journalism and PR, it’s absolutely vital.

Today’s fuss about Kevin Braddock‘s naming and shaming of PRs has been interesting in itself but I think it reflects another interesting aspect of the UKTJPR community; Some journalists are much better at their own PR than others.

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